Campaigns
A campaign groups a brand’s assets around one initiative — a launch, a season, a client project. Campaigns belong to a single brand, so each campaign lives inside the brand it was created for. Tag assets to a campaign as you generate them or later from the Library, filter the Library by campaign, and — when work is approved — share it through a public link.
Where campaigns live
Section titled “Where campaigns live”Open a brand and go to its Campaigns tab. You’ll see every campaign on that brand. Click one to open its page, where you manage its assets and its public link.
Each campaign shows its name and an optional description. One asset can belong to more than one campaign, and a campaign can hold any number of assets at any stage of review.
Creating a campaign
Section titled “Creating a campaign”On the brand’s Campaigns tab, click New campaign. Enter:
- Name — required.
- Description (optional) — a short summary of the initiative.
Click Create. The campaign starts private — no public link exists until you turn one on.
Names must be unique within a brand. If you reuse a name, you’ll see a message that a campaign with that name already exists.
Anyone with the Creator role on the brand (or Manager) can create campaigns. Studio Owners and Admins can too. Brand Managers can also delete a campaign — deleting it removes the grouping but leaves every asset, its review status, and its brand tag untouched.
Adding assets to a campaign
Section titled “Adding assets to a campaign”There are three ways to put assets in a campaign.
As you generate
Section titled “As you generate”Open a campaign and click Generate for campaign. This takes you to the create surface with the campaign already selected, so anything you make there is tagged to the campaign automatically. You can also pick a campaign by hand on the create surface after you choose a brand.
From the campaign page
Section titled “From the campaign page”On the campaign page, click Add assets. Pick assets from the brand, then click Add to campaign. Assets already on the campaign are skipped, and any asset that isn’t on this brand can’t be added.
From the Library
Section titled “From the Library”Open any asset in the Library and find the Campaigns section in its detail panel. Click Add to campaign… to attach a campaign, or remove one by clicking its chip. Changes save right away.
The Campaigns section appears for brand Creators and Managers (and Studio Owners and Admins). Assets on a Personal brand can’t be tagged to a campaign.
Filtering the Library by campaign
Section titled “Filtering the Library by campaign”In the Library, the filter bar includes a Campaign filter. Pick a campaign to show only the assets tagged to it. This pulls up everything tied to one initiative, across every stage of review.
Sharing a campaign with a public link
Section titled “Sharing a campaign with a public link”Turn a campaign public to get a link anyone can open — no sign-in, no brand membership. The page shows only the campaign’s approved assets, with no prompts or other behind-the-scenes details.
Brand Managers (and Studio Owners and Admins) control the public link. On the campaign page, find the Visibility section and flip the toggle from Private to Public. The public link appears in a read-only field — click Copy to grab it, then share it.
While a campaign is private, the page reads “Only studio members can view this campaign.” Once it’s public, it reads “Anyone with the link can view this campaign’s approved assets.”
What people see on the public page
Section titled “What people see on the public page”The public page is a read-only grid. It shows:
- Only assets that are tagged to the campaign and approved through review.
- The brand name, the campaign name, and each asset’s creator.
- A download button on each asset.
It never shows prompts, model details, parameters, tags, comments, or review status. Drafts, in-review, rejected, and archived assets stay hidden. If nothing is approved yet, the page stays live and shows an empty state rather than breaking — so you can share the link before the work is signed off.
Rotating or turning off the link
Section titled “Rotating or turning off the link”Renaming a campaign doesn’t change its public link. To retire a link you’ve already shared, open the campaign and click Regenerate — the old link stops working at once, and the new one is copied to your clipboard. To take the campaign offline entirely, switch Visibility back to Private (or click Make private); the public link goes dead and your approved assets are unaffected.
If you don’t see the option to turn on public sharing, it isn’t set up for your studio yet — ask your studio admin.
Who can do what
Section titled “Who can do what”| Action | Who can do it |
|---|---|
| View a brand’s campaigns | Any brand member (Viewer, Creator, Manager) |
| Create a campaign | Brand Creator or Manager; Studio Owner or Admin |
| Delete a campaign | Brand Manager; Studio Owner or Admin |
| Tag or untag an asset | Brand Creator or Manager; Studio Owner or Admin |
| Turn the public link on or off, or regenerate it | Brand Manager; Studio Owner or Admin |
Brand roles are set on the brand itself — see Brands for adding members and assigning roles. For how an asset becomes approved and eligible for a public campaign, see Review.