Brands

A brand is your space for one client, division, or project. Everything you create lives inside a brand: its assets, its style rules, the people who work on it, and its campaigns. Switch brands and the whole studio re-scopes to that work.

Each brand holds four things:

• Assets — the images and video created or uploaded for this brand, organized in the Library.
• Kit — the style rules every generation follows: brand color, logo, prompt prefix and suffix, banned terms, video on or off, and self-approval.
• Members — the teammates on this brand, each with a role that sets what they can do.
• Campaigns — optional groupings of assets for a launch or push. See Campaigns.

The Brands index

Open Brands to see every brand you belong to. Two views share one toolbar:

• Gallery — brand cards with the logo, your role, asset count, and recent activity.
• List — a sortable table with brand color, team, your role, assets, and campaigns.

Type in the search box to filter brands by name. Click Add Brand to create one: enter a Name and pick a Color, then Create. You land on the new brand’s Kit tab to finish setting it up.

Working inside a brand

Open a brand to see its tabs:

• Gallery — the brand’s assets.
• Brews — saved recipes for this brand. See Brews.
• Campaigns — the brand’s campaigns.
• Kit — the style rules below.
• Members — the team and their roles.
• Review — the approval queue. This tab shows only for managers. See Review.

The brand picker

The brand picker sits in the top bar. It sets which brand you’re working in across the whole studio — the Library, the gallery, what you create, and more all follow your choice.

Pick All brands to see everything you have access to at once, or pick a single brand to focus on it. Your Personal brand sits in its own group at the top.

The Kit

The Kit tab holds the style rules for a brand. Managers and studio admins can edit it; everyone else sees a read-only view. Make your changes, then click Save changes.

Setting	What it does
Color	A hex color (#RRGGBB) used as the brand’s label across the studio. It marks brand cards, tags, and member rows. It does not change what you generate.
Logo	A square image shown in place of the color mark. Click Upload to add one, Replace to swap it, or Remove to go back to the color. PNG or WebP works best, up to 2 MB.
Prompt prefix	Text added to the start of every prompt for this brand — for example, studio shot,.
Prompt suffix	Text added to the end of every prompt — for example, , clean, well-lit.
Banned terms	Words or phrases blocked from prompts for this brand. Type a term and click Add (or press Enter). Click the × on a term to remove it.
Default LoRA id	An optional fine-tuned style add-on applied to generations for this brand. Leave it blank for none. See LoRAs.
Enable video generation for this brand	Controls whether the team can create video for this brand. On by default.
Allow brand managers to self-approve their own assets	Lets managers approve their own work instead of needing a second person. Off by default.

The prompt prefix and suffix keep everything on-brand without asking each person to remember the wording. If your studio admin has enabled mature content, you’ll see an optional toggle here too.

Deleting a brand

Managers and studio admins see a Danger Zone at the bottom of the Kit tab. Click Delete brand to start. Before it’s removed, you choose whether to move the brand’s assets and brews to another brand or delete them along with it. Deleting a brand also removes its members, campaigns, collections, and review history.

Members and roles

Each brand has its own team, separate from your studio’s full member list. The same person can hold different roles on different brands.

Role	What they can do
Brand manager	Edit the Kit, invite and remove members, create and edit campaigns, and approve or reject assets in review
Creator	Create assets, upload, comment, and create campaigns
Viewer	Read-only — see the brand’s assets but not change them

Studio Owners and Admins get manager-level access on every brand. A brand always keeps at least one manager — the last one can’t be removed or demoted until someone else is promoted.

To manage the team, open the Members tab (managers and studio admins only):

1. Enter a teammate’s email in Invite by email.
2. Pick a role.
3. Click Invite.

Use the role dropdown next to any member to change their role, or the remove button to take them off the brand. Removing someone from a brand doesn’t remove them from your studio. For studio-wide membership, see Members & roles.

Your Personal brand

Everyone has a Personal brand — a private scratch space for trying ideas. Only you can see what’s in it, and work there skips review entirely. It’s a single-person space, so it has no members to manage and no logo to set.

Use a shared brand when work needs to be on-brand, reviewed, or seen by the team. Use Personal when you’re experimenting.